Our mission: Invent the digital future.
“Invent the digital future” may sound a bit sci-fi…
…but it’s the best way to say we truly believe every day’s an opportunity to create something that can change the game completely.
The Amnesia Razorfish Approach:
1. Strategy
You wouldn’t cross an ocean without a navigator. You wouldn’t climb Everest without a Sherpa. You wouldn’t mow your lawn without the watchful eye of a ceramic gnome.
Don’t attempt to build your brand digitally without proper strategy.
Solid strategic thinking underpins everything we do for every one of our clients. Our team of strategists operates across all our discipline areas. Access to exclusive research and customer analysis through the Razorfish network means we have the most informed garden gnomes around.
And they love being compared to yard ornamentation.
2. Media, SEO & SEM
Imagine a heaving, electric, buzzing orb of pure energy. Now picture a team of strategic media planners, buyers, SEM and SEO specialists and other experts that are all digital natives. At Amnesia Razorfish the two have a LOT in common.
The team is home to some of the brightest digital media minds in Australia and has a proven track record of effectiveness and ROI for our clients.
Access to a global network of data and market insights allowing us to plan campaigns for Australia, the APAC region and globally doesn’t hurt either.
Like an orb of pure energy, we’ve got leverage as part of the largest digital media buying agency allowing us to be competitive to all our advertisers.
3. Creative
“Make it more engaging.” “Make it more effective.” “Make it more… WOW!”
The team here can do all of this and more. But when they’re not increasing logos by 30% they’re busy INVENTING THE FUTURE. That’s right – the talented designers, animators, concept artists and experience directors in the creative team form part of the engine room of the Amnesiafish Mothership.
Like a three-wheeled time machine complete with flux capacitor for extra visual communication juiciness, the team delivers:
- Creative concepts
- Experience design
- Visual design, identity design and motion design
“Please just make it look good and work well.” Gladly.
4. Technology
Having some of the world’s most talented geeks means our technical solutions are second-to-none. Whether it’s an e-commerce solution, an intranet, CRM, a Flash game or mobile app – we love it when things just work.
Collaborating closely with clients, designers, innovators and animators, our techheads are constantly aiming for a fresh, creative approach.
Take comfort in knowing that your project will be developed by fired up experts who love what they do. You’ll spot them in the studio. They’re the ones in Threadless t-shirts with keyboard cat as their ringtone.
5. Social Media
Our team of social media gurus work ’round the clock to keep their finger on the pulses.
That’s right, pulses. Used to just be one. Now there are five gazillion.
In a nutshell the team is responsible for working directly with clients and across the agency by providing expertise in auditing and analysis, monitoring and reporting, social channel and content strategy, social media campaign management and outreach, social object development, education and training, as well as threat and crisis management (aka “digital PR”).
Next time you think to yourself “this brave new world is scaring the pants off me,” think of our team of digital freaks with their fingers on five gazillion pulses.
And we didn’t mention Twitter once! (oops)
6. Emerging Technology
There’s one thing better than finding the next big thing: being a part of INVENTING the next big thing.
What began as an eye for spotting future tech before it happens and experimental R&D in the studio combined with frenetic blogging on the topic on our Amnesia Blog has evolved into a formal discipline covered in-house by some of our most senior creative technologists.
From an application that reads our business cards and pulls in social media feeds to a Lonely Planet in-store experience taking users beyond printed words and pictures, our exploration with Microsoft Surface tables is unrivalled here in Australia. In fact, our two tables were the first to enter the country back in 2008.
We’re feverishly excited about what the future holds. Excited like kids on Christmas morning. Excited like a swarm of mosquitoes on the first day of Summer. Excited like. well, like a cutting edge digital advertising agency of the brink of a whole new era.
7. Analytics
The biggest key to our media growth has been our analytics offering. We offer a shed load of clever stuff like Business Intelligence reporting, full Path to Conversion solutions, Site Optimisation, extended data tags, adserver- and website analytics integration as well as survey integration.
The data we supply to our both qualitative and quantitative – giving clients very detailed, in-depth reporting.
That’s why 98% of our clients in 2008 exceeded their KPIs and year goals.
What do we do?
Invent the digital future. We love what we do and we do it because we love it. View our work and clients.
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