or in the case of the French bottled water company Contrex a fun ad campaign using a Neon Male Stripper.
This ad was broadcasted in October and it features pink exercise bikes in front of a, what seems to be, historic building in Paris and when some curious ladies start pedalling Neon lights come to life and reveal a male stripper starting to undress.
At the end the girls are told that they just burnt 2000 calories which falls in line with Contrex “My Contrexperience” digital campaign which says that we all would lose more weight if the process was funnier and these ladies definitely look like they had a good time.
Interestingly there are a few rumours online that claim that this is fake as nobody recognizes the building and citizens of Paris claim they never heard of it.
I think it is still a great campaign – tell me what you think in the comments.
Video content tends to play a standard role in most websites. The functionality is seldom messed with : Users click a play button to start (or get annoyed it played without your permission) and play only one video at a time. Normally video sits in a fixed position and will be of a set size. Indeed, screwing around with ‘standard video UI design’ can be a dangerous game but when it’s done right, it’s easy to start believing that video should be some much more in so many sites. Check out the Uniqlo website… it’s cool, fun, breaks some boring old rules and is our site of the day.
the video below shows off a tracking system where you can select anything in front of the camera and keep tracking it through the motions in real time.
you can track anything, faces, eyes, objects, text etc. etc.
check it out:
Pretty cool and hopefully this will show up in some games soon.
We love unboxing gadgets! …and the AR Drone from Parrot is GREAT fun. The Drone is controlled via an iPhone app which works by tilting your phone to steer whilst viewing a live video feed through a camera mounted in the Drone. It’s a truly usable Augmented Reality device.
How to buy in Australia: We ordered it from Amazon.com. It took 3 days to be delivered to Sydney from the US and cost just under $350.00 AUD including delivery.
So here it is the unboxing through to a test flight…
Amazon delivers it in a HUGE box…
Slightly smaller, but still big box inside…
The Drone is neatly packed surrounded by protective cardboard.
No unwrapping necessary. It pops straight out. Nothing to assamble.
Battery, battery pack and stickers for the external shell.
It comes with the outdoor shell, and adaptors for Au, UK, US, EU.
Below: Unboxed looking at home in the studio…
Below: @bradyohalloran takes an instagram photo of the AR Drone:
Below: Flight Test: This a video taken from the Drone’s camera in the studio.
Below: We do like the idea of attaching a GoPro camera to the Drone to attain HD video – here’s a nice clip of someone flying the drone pretty high… (you can unlock the altitude sensor in the iphone app allowing you to go up as hi as the wifi lets you).
Below: The Promo Vid for the AR Drone.
Things you should know before you buy:
You get one battery that lasts for about 15 mins flying time. Charger comes with four adaptors incl AUS, UK, US, EU. You need an iphone or ipod touch to control it. You don’t need a wifi network (the Drone creates one). It takes about 5-10 mins to get to grips with the controls. You need a seperate app to record video. Onboard Video is 15fps There is a secondary camera on the bottom of the Drone. You need 2 of them to have a virtual dogfight. It’s much bigger than it looks. It’s a lot of fun.
I am a keen photographer and over the years I have bought multiple lenses that I always carry around with me on big trips to make sure that I have the right lens for the job.
Now Canon came up with a new concept – the Wonder camera
Canon is pretty confident that by then it’ll have figured out how to do a single lens capable of going from macro shots all the way out to a 5000mm focal length. This non-interchangeable lens is backed by an all-touch interface, an extremely high-resolution sensor, and image stabilization so advanced as to make shooting at high zoom range a viable option.
The only thing i don’t agree with is the video-only capture. Canon argues you won’t need to shoot stills when its video is capable of keeping everything in focus all the time — you’ll just pick out your favorite scene from the movie reel.
What do you get if you take a ukulele, a 6 year old and the most popular song of 2008?
Forget kittens & unicorns, this video is pretty much one of the cutest things we’ve ever seen.
At over 540,000 views in 5 days, we predict he’ll be at well over two million by mid next week!
Got a recipe for a better viral video? We’d love to hear it!
The song is I’m Yours, by Jason Mraz.
I’m a big fan of Kasabian. I’m a big fan of Guitar Hero. I’m not a big football fan(soccer to the aussies) but I’m a big fan of tech stunts. I love this.
If you haven’t checked out the Milkquarious rock opera yet and you’re into bizarre milk-oriented retro glam rock psychedelic warfare with unicorn pegasus cows, you should have a look and listen: www.milkquarious.com
The Milkquarious experience includes:
A lengthy but entertaining rock opera of high tongue in cheek production quality
Possibly more entertaining running commentary in an optional audio channel
A competition for students to remake scenes from the movie
Extending the rock opera into a competition is a great idea. Have a look at the YouTube channel to see what it’s all about. Here’s the lowdown from White Gold himself:
Finally, some more screens from the movie for extra milky flavour…
Amnesia Razorfish is a digital marketing agency headquartered in Sydney, Australia. It is the Australian arm of Razorfish, one of the largest digital agencies in the world.
We live and breathe digital and provide a range of services from strategy, media, creative, tech, social media, analytics and more.
