Posts tagged as:

razorfish

Yesterday, we (Amnesia) took delivery of Australia’s first two Microsoft Surface tables. We believe they were the first units to ship outside the US. Not often you get your hands on something no one else has seen, so we thought we’d share the grand opening of the boxes…

IMG_0047

These crates are heavy. Around 125kg each. “That’s a Big Ass Box” quipped one of the designers.

IMG_0049

Raiders of the Lost Ark eat your heart out…

IMG_0050h

No time to waste we borrowed a crowbar and a hammer from the courier to get inside.

IMG_0053

The tables we packed very securely and nothing was even slightly scuffed from transit.

IMG_0059

Something to hang on the wall to inspire everyone… a big finger :)

100_1884

The entire package is very polished.

IMG_0062

The entire table is packed in what is essentially a GIANT ziplock bag.

IMG_0064

IMG_0065

When unpacked, the table has the calibration mat and some other printed materials covering the screen.

100_1889

IMG_0070

IMG_0075

Up and running in just a few minutes. We actually had our first app (with our own content) up and running within 20 minutes which is great news.

Meantime, staff can’t stop walking up to the table and playing with the demos that were included – A big ass table yes… but so much fun.

{ 73 comments }

From our global search newsletter. http://searchmarketingtrends.com/features/smtrends/17.aspx 

What is Google’s Double Serving Ad Policy?
Google’s Double Serving Ad Policy was designed to monitor the landing pages of affiliates, partners and dealers to ensure that there is a good customer experience and added value from landing page to landing page – even when everyone involved is selling the same basic thing. Google has always been concerned with the best possible user experience, so this policy comes as no surprise. Everything is viewed from the eyes of a searcher that does not understand the relationships between Company A and their partners. If from the searcher’s view there are 5 ads on a page that all appear to be Company A and offer the same basic thing, it does not create the best user experience. In fact, it will likely create confusion.

[click to continue…]

{ 1 comment }