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Amnesia was awarded a silver last week at the ADMA awards for Amnesia Connect in the Apps and New Development category.
The finalists are below and well done to TBWA for Gold on Pedigree in the same category.
Big effort from Iain, Heiko, Stephan and Dan for the work.
If you have not seen connect before you may well of been hiding under a rock so here it is in action.
Great result and hopefully next year we win gold.
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Amnesia Razorfish today announced the launch of Amnesia Connect – a software breakthrough, which allows instant and seamless sharing and transfer of any content such as photos, music or embedded apps between multiple handheld devices using a Microsoft Surface table using a single gesture.
Launched today, Amnesia Razorfish Connect can be viewed at: http://vimeo.com/18859503 and there is more information on the software at: www.amnesiarazorfish.com.au/
Amnesia Razorfish Connect has been developed entirely in-house at Amnesia Razorfish by the creative and emerging technology teams.
Following months of research and development, Amnesia Razorfish has replaced the typical ‘send and receive’ interface with a more natural ‘gesture-based’ interface. A smartphone owner can now move their content freely between two devices by simply dragging content off their phone onto a Microsoft Surface Table and back onto another device instantly.
Amnesia Razorfish Founder and Executive Creative Director Iain McDonald said: “The previous barriers which stood in the way of getting content on or off your phone have been completely removed with this software.
“In the past device integration like this has been mainly confined to Hollywood movies or smoke and mirror demos, so we set ourselves the challenge of making it real.
“It took a while to crack, but the result speaks for itself – all the buttons are gone and sharing content is now completely instinctive. In a world where smartphones are becoming omnipresent, this kind of software opens another world of ideas for brands.”
The smartphone user can transfer new free or commercial content from the table by dragging it directly to their phone with a single swipe – then before full transfer takes place, a preview instantly visible as a live motion tracked ‘lens preview’ through the phone display – similar to an X-ray through to the table.
For example, in less than a few seconds a photo can be taken on one device and dragged effortlessly onto the Surface table and then directly onto another device running on Amnesia Connect software.
“The new software promises a range of new possibilities for the retail and hospitality industries in particular. In the near future we envisage a Smartphone user being to complete commercial transactions for both physical and digital content,” McDonald said.
The Amnesia Connect software works with all Apple IOS devices and is being further developed to work seamlessly with Android, Windows Phone and BlackBerry Smartphones.
Amnesia Razorfish Connect utilises a range of technologies including Wi-Fi, proximity detection, unique ID and phone accelerometer, depending on the type of phone and location.
For in-store transactions, NFC (Near-Field-Communications) has been proposed as one of several possibilities for payment transactions, although a pre-authenticated user account with credit card details could also be used.
Amnesia Connect has also been developed to work with the new Microsoft Surface 2.0 table, that was announced at the 2011 International Consumer Electronics Show.
Amnesia Razorfish Managing Director Michael Buckley said that Amnesia Connect is available immediately for the agency’s clients to utilise in projects and added existing clients that had seen the application were ‘very excited’.
Follow @amnesiafish on Twitter.
PS: Ask questions in the comments below – we will do our best to answer them!
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You’ve probably seen the billboards and bus ads by now, but in case you weren’t aware, we recently launched the digital side of Pepsi’s new Hit Refresh campaign. MTV are pushing it on television, we’re running it here on the ‘net.
It’s pretty cool, a mash-up of Pepsi re-inventing their image and placing a huge focus on digital marketing the combination of which turned into a Twitter based scavenger hunt, with the prizes coming in the form of cold hard cash. Well, not cash so much as 101 slick little EFTPOS cards loaded up with $250 each.
A brief run down: the refreshment company activation team (known as Pepsi Refreshers) make their way out into the world, choose an obscure location in a well populated Australian city, and then start tweeting out clues about where they are from the Pepsi Australia Twitter page. We’ve rigged it so that game playing, money lusting, Pepsi fans can also catch these updates on the Facebook Page, or at the Hit Refresh site, in order to more effectively race each other to the prize.
This is excellent because the entire thing can essentially be run from a smartphone, an easy thing for a Pepsi Refresher to have on them at all times. Plus, the players themselves aren’t tied into any particular service in order to keep up with the clues. It’s infectious, interactive, and incredibly efficient – social media at its best, really.
Creative mastermind Toby Caves really took advantage of the fact that APIs and widgets basically rule the internet now, and the main campaign site grew into a deliciously crafted overview of everything that’s happened, and is happening in the competition at any given time.
The latest clues are fed in from the Twitter page, Facebook fans are prominently displayed, a schedule and Google powered map let people know which cities the Refreshers are going to pop up in next and the Winners Gallery shows off all those lucky sods with their fancy new free money cards. It’s all ruled over by an explanatory Flash header, and coated in a vibrant blue that only exists between shades of Pepsi and Twitter.
Speaking of those cards, we feel like they’re a bit of a win. Based on the global Refresh campaign posters and candy colour palette, they are a bit more recognisable and fun than straight up cash in your hand while still being just as usable.
Stamped with the new Pepsi globe logo, we’ve also slapped some helpful thematic suggestions for spending the well won dollars. Things like style, scene, and so on – after all, if you win a prize you shouldn’t be using it to pay your bills (unless you really need to, then it’s ok). As a general rule though, prizes are fun, should be used for fun, should be spent on your self, and we wanted to encourage that.
We wanted the prize cards to be like the campaign, simple, effective, fun and it feels like we nailed it.
No, it’s not modest or polite to rave on about oneself, but this is a pretty exciting project for us, and the response so far has been amazing, so we thought we’d throw out a few more details and see what you all think.
Check out the campaign, hit us up in the comments and let us know.
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On October 14th 2009, Razorfish formally joined the Publicis family. As Razorfish offices all around the globe celebrated with a glass of Bollinger and a boursin cracker, the Aussies did something a little different.
Ladies and Gentleman, Mesdames et Messieurs I give you The 2009 Croissant Games.
And some pics from the day here
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We’ve told you we’re growing yes, and now we have a short description of all the roles we have on offer!
Take a gander at all the roles below and don’t be afraid to pass them on if you know some awesome people who might be right for us.
The positions we are currently recruiting for are:
Group Account Director
Coming on board as our new GAD (Client Services), your core focus is to manage our awesome Account Directors and Account Managers who are responsible for deliverables across all accounts. Having 8-10 years experience in marketing and client management under your belt, we can rely on you to keep clients close and generate revenue so that we can continue hiring.
Senior Account Manager
We’re looking for some strong Senior Account Managers to join our Client Services team. Help Amnesia Razorfish grow and develop solid relationships with clients and manage day-to-day account service. [click to continue…]
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We’re pretty excited here in Australia to be the first people globally to talk about a new text compression technology just released by Razorfish, one of the worlds largest digital agencies. The Razorfish guys in white coats have developed a compression algorithm that works on text, a bit like the way jpeg compresses an image – which means HUGE news for everyone using Twitter.
Try it now! www.tweetdoubler.com
Twitter normally only allows 140 characters. This Razorfish web application allows you type DOUBLE the normal amount.
You simply enter the text (up to 280 characters) – the compression takes about half a second, next your compressed tweet is sent out (under 140 chars) and then automatically decompressed as the end user views the message. It’s so simple, it’s hard to believe nobody has done this before.
We believe that in the future we can optimise the algorithm, potentially allowing 1000 characters to be compressed to inside Twitter’s limits of 140 characters. This first round of beta testing will provide us with enough data to push limits in the future.
Razorfish Credits:
Thanks to the globally coordinated team who have worked around the clock to bring this to life. Make sure you say Hi to them on Twitter:
Olaf Prilo (@olafprilo) – Independent Science and Maths Consultant.
Iain McDonald (@eunmac) – Creative Director.
Stephan Lange (@Maniac13) – Project Co-ordination.
Chris Saunders (@thesaund) – Lead Coder.
Michael Kliennman – Lead Design.
Shiv Singh – (@shivsingh) Social Media Director.
David Deal (@davidjdeal) – Marketing Director.
Please note this is a beta version open for testing for today only. Enjoy & have a wonderful day 
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http://lynxeffect.archive.amnesia.com.au/
Original Lynx Effect website (which won a Webby in 2008 created by Amnesia Razorfish) is now in it’s archived glory state in our portfolio. Clean the “Dirty Girls”, tattoo your name on some unmentionable body part – the list goes on.
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Yes, digital agency Amnesia has changed it’s name – from something unforgettable, to something unpronounceable. (It’s fun – say it three times really fast). For those who don’t know our history, digital agency Amnesia (Sydney) was acquired two years ago by Avenue A Razorfish who were themselves acquired by Microsoft in 2007.
The short is – they’re a great brand, and we also like ours …so the result is:
It looks kind of good on our Microsoft Surface Table (which gets more attention than everything else in here of course).
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