The Problem:

Casella Wines were looking to refresh the existing Yellow tail brand site and to create consistent global site that could be tailored to individual markets. The old site contained Australian only content, was time consuming to update and very flash heavy. So it was time for something new.

Our solution:

We designed a global brand site from the ground up. We worked with Yellow tail to create rich new content for the site and a design which truly reflected the Yellow tail brand. Users now have the ability to see exactly what wines are available in their part of the world and to rate and share their favourite drop with their friends. We also provided Casella wines with a complete social media strategy to help build their presence across social networks and to increase engagement with their customers.

A rich vibrant site that represents the fun down to earth Yellowtail brand