Overview:

Amnesia has held Xbox as a client for nearly nine years now. Over that time we’ve not only grown to know the brand like no other, but we’ve grown with the brand – learning from taking risks and spending heaps of time in deep digital interaction with the products and the target audience.

Our own passion for gaming has served us well in our creative and technology exploration with Xbox. At the end of the day we’re grateful for how this client pushes us to always be better than our last effort. We identify with many aspects of Xbox the brand: Endless innovation and limitless potential.

Just one of many campaign landing pages we've created for Xbox over time

The Xbox brand sites for Australia and New Zealand are constantly updated - a job we gladly contribute to

A look in the way back machine reveals we've been working on the brand site for ages

We've developed elaborate experience campaign sites with Xbox

Red vs Blue was an Xbox promotion which raised money for Mission Australia and the Make a Wish Foundation

Ideas we work on often extend to offline as well, such as the Xbox water balloon world record

Social media and consumer sites play a big part in promoting campaigns