The brief:

Redevelop and refocus WVA’s online presence in an environment of increasing competition. Take into consideration new emerging technologies to drive compelling financial and non-financial CTAs. Focusing on the 3 WVA missions:

1. Bring to life the stories of the children and communities World Vision works with – both in Australia and overseas – creating opportunities for learning, sharing, exploring and investing;
2. Act as a functional interface aimed at maximising engagement opportunities (including financial and non-financial calls to action), consistent with a credible, transparent and accountable approach; and
3. Enable essential business functions which rely on transaction, interaction or participation to realise their objectives.

Our solution:

A 3 pronged approach:

1. Become the leading voice in Australia relating to global poverty issues & the rights of the world’s children, and position WVA as issues focused as well as doing wonderful things in the fundraising space.
2. Become compelling story tellers positioning WVA almost as if it’s a TV channel and give people the opportunity to see inside the organisation, bring them closer to the cause and understand the challenges in an emotional and/or informative way.
3. Become the facilitator of a community or part of a social movement in Australia. A community website provides WVA with a real time platform to start a dialogue with supporters. It will humanise WVA in a way that is expected in the digital age.

Visit the live site: www.worldvision.com.au

Results:

With the enhanced user journey and site experience, the conversions across pledges and donations has increased by 100%.

Stories appear in a moving 3D visual display on the homepage

Visitors are enticed to learn more about each story and donate

Stories can be flagged as part of an emergency appeal

Alternate modes such as world view present stories in a different light