The brief:

Create a digital destination for the Lynx brand.

Our solution:

We believe the best way to describe this project is to look for yourself. Sometimes the best ideas are the most simple and despite the incredible depth and detail within the site you don’t need a guided tour or instructions to get the point. At the heart of the Lynx brand; ‘Light hearted, playful fantasy’. We think we nailed it – full screen, hot looking girls, heaps of fun, innovation, oh and a few cans of Lynx.

Results:

Hundreds of thousands of satisfied men.
A happy brand.
A webby award.

Sometimes all you need is the girl

Everything turned on

Clean the dirty girls with your sponge

Lynx Dark Temptation campaign

Leave your mark on the girl

Score points but watch out – there is a built in BS detector to catch out the liars!

We even built a GPS tracker (pretty cool back in 2007) to track the position of the girls

Boss Mode. One key and you’re in a spreadsheet, just in case the boss walks in

Not forgetting the rather fun game

The Lynx Effect