Smirnoff Secret Party
Give away tickets to mystery party with a mystery venue, mystery date and mystery DJ line-up.
A giant treasure hunt to give away tickets to the Smirnoff Experience Secret Party 2008. Clues were released on a blog to tickets hidden all across Australia. There was also a facebook group which gave help and exclusive clues to ticket hunters. There was also a GPS ticket tracker, which was switched on from time to time. The rules were simple. First to find the tickets, wins the tickets.
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- Bang-on target campaign!