The brief:

Give away tickets to mystery party with a mystery venue, mystery date and mystery DJ line-up.

Our solution:

A giant treasure hunt to give away tickets to the Smirnoff Experience Secret Party 2008. Clues were released on a blog to tickets hidden all across Australia. There was also a facebook group which gave help and exclusive clues to ticket hunters. There was also a GPS ticket tracker, which was switched on from time to time. The rules were simple. First to find the tickets, wins the tickets.

Results:

• 22805 unique online visitors
• 61861 uniques overall (online and mobile)
• 180410 total page views
• 4:56 average time onsite
• 2230+ facebook group members
• 1100+ posts (thewayin and facebook)
• 2 blocked comments, <20 edited comments.
• Bang-on target campaign!

Our secret DJ explains how it works

The blog revealed clues to the location of hidden tickets

The GPS tracker shows when a new ticket can be found near you - first come first served!

The campaign promotion on the main Smirnoff site

We delivered everything from the creative through to actually handing tickets to excited winners

And there were many happy winners!