The brief:

Create a clean brand site that integrates all Pepsi brands seamlessly while providing room for each brand’s unique message to come alive.

Our solution:

A Flash experience that leveraged new pathways to guide the user through the Pepsi brand collection. Each brand page had subtle color and imagery tones that brought the brand story to life.

Results:

Critical acclaim from Pepsi Global and local team. User engagement (measured by time on site) increased by 10% compared to the previous site.

The Flash-based interface was designed and illustrated in house and used 3D Paper Vision

Each Pepsi product came displayed in its own custom illustration and animation vignette

Video content such as TVCs and promotional info was integrated

The Pepsi Max vignette rich with video content