The brief:

Increase the market share of Ninemsn’s Live Search product.

Our solution:

Enter “Prize Rush” – an online trivia game that integrated Live Search into the game play. Using the search functionality helped answer questions as well as buying time on the game clock. Users were asked a series of trivia questions of which they could use the Live Search to get hints to buy time and win more tokens. The tokens were then used to digitally dig on a world map resulting in a huge digital treasure hunt. This idea was a world first.

Results:

Over 60 million search queries generated in six weeks. Amnesia produced all work including print, prize partnerships – an end to end cross media campaign. The campaign was so successful that NineMSN contracted us to produce it on 3 separate occasions, changing themes & mechanics each time.

The third installment of Prize Rush featured a map of the world and an international travel theme

The full instructions were integrated into the game screens

Answer questions with the help of Live Search

Dig for prizes on a map of the world