Mountain Dew – Do The Dew
Pepsi was looking to run a localized Mountain Dew campaign for the first time in 10 years. The goals set out for Amnesia Razorfish were to re-ignite the brand with a mechanism that provided the target (teenage males) with a vehicle for play.
The answer was a branded gaming/completion website. The showpiece was an interactive mountain with multiple games for different gamer types. Using a combination of graphics, animation and claymation, Mt. Dewmore gave our target a reason to engage with the brand.
Visits: 133,660, Average time on site: 2.15 mins, 200+ Forum conversations.