The brief:

Re-develop the existing sites based on the user’s need, and be revolutionary in our digital vision.

Our solution:

Our approach on all BTFG site development is an unwavering commitment to a user-centered design methodology. We always strive to understand how people interact with their online experiences, how they digest information and interpret messaging and how they make product and service decisions based on the options available to them. The role of customer experience, and its impact on the financial success of a business, is now more important than ever. This approach allows for both swift experience design execution (WOW) as well as integrated user validation to deliver the best site experience.

Visit the BT site here: www.bt.com.au

Results:

The sites are leading a new direction in financial services industry with enhanced user experience and engagement with the content.

The new face of bt.com.au: Vibrant and bold

Amnesia Razorfish worked closely with the client to provide for a friendly and informative user experience

Information architecture, design and development services were provided across a number of BT properties

The broad spectrum that is BT Financial Group