Create a mobile site that is accessible on a vast range of handsets. Functionality requirements were; borrowing and loan calculators, property guides, property market news and analysis, downloadable forms, news feeds and a find a Store locator.
The mobile site is automatically optimised to over 12,000 handsets, a market leading number of handsets. The display of the mobile site will automatically change depending on the accessing handset, ensuring the best user experience possible and the widest reach.
The site was creatively designed using the pre-visualisation tool LiveView to provide quick and easy real time simulation on a mobile (iPhone). To ensure a seamless user experience the site design needed to be developed around easy to use menus, simple navigation and be visually appealing.
The site was then built by Mobile Embrace taking these designs and implementing alternates based on handset degrading for older phones.
The Aussie mobile site showcases the best of mobile web design and provides users with an informative and engaging mobile experience.
The Aussie mobile site won best site in the 2011 Australian Mobile Awards; best Financial Information & tools.