The brief:

Generate interest (and sign-ups) around a database of people who migrated to Australia from 1826-1922.

Our solution:

A pretty cool animation that brings to life the real-life story of one settler. This was then used in rich & regular display media, web and at the product launch, facilitating online and offline play, whilst allowing users to track their progress over time.

Display creative drove traffic to a landing page which displayed the animated short we created

Some of the bizarre job titles of long ago proved fertile ground for compelling copy