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The future of gaming

by stephanlange on March 15, 2012

is still ugly and it reminds me of those VR systems in gaming arcades that somehow died out.

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Forth Dimension Displays, a company that produces high resolution near-to-eye microdisplays that are used in microscopes, film cameras erc., want to take their displays to get to the next milestone of gaming.

Last week they demonstrated Half-Life 2 with their head-mounted, motion-sensing, high-definition displays, a vest loaded down with two large drive electronics kits and a modded PlayStation Move gun.

Check out the video below

great video here as well from the verge

I can’t wait for Xbox to support this so I can have one at home.

@maniac13

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Battle of the Porcelain Figures

by stephanlange on March 12, 2012

German artist Martin Klimas took porcelain fighting figures and let them “fight”.

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The photos were taken just when the figurines shattered after being dropped – the sound of the breakage set off the camera shutter and the results are stunning. It really looks like they are fighting.

Here are some more:

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Head over to his site to see more of them and his other work.

@maniac13

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How to promote a 0 emission car

by stephanlange on March 6, 2012

Simple – you cover it with a bunch of LEDs and make it disappear.

Mercedes Benz wanted to show that their new F-Cell model is good for the environment because it has 0.0 emissions. So they made it invisible.

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Or at least from one point of view. One side of the new car was covered in LEDs and the other side had a Canon 5D Mark II attached to it so the video shot by the Canon was than shown on the other side making the car disappear.

Check out the video below, it’s pretty awesome

@maniac13

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Snake the Planet with urban gaming

by stephanlange on March 5, 2012

Our sister company Publicis Mojo, together with Finch and Mobile Projection Unit (MPU) Sydney have developed and documented a look at mobile gaming – “Snake the Planet”

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When ‘Snake the Planet!” is projected onto buildings, each level is generated individually and based on the selected facade. Above you can see that the person is part of the level – pretty cool.

Check out a video of it in action

I can’t wait for some more games to be developed. How about some Donkey Kong?

After the break you can find some more information, videos and photos.

@maniac13

[click to continue…]

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Back to the (photographic) Future

by cobyw on February 22, 2012

After Stephan’s post appeared on the blog yesterday, it reminded me of an amazing project called Back to the Future (and part 2) by Argentinian photographer, Irina Werning.

By taking a photograph from your childhood, she attempts to recreate the photo with extreme attention to detail. The surroundings, clothes, positioning and facial expressions are all carefully put together to capture that exact moment from your past, in what was your future.

Another couple to note are a ‘do it yourself’ project called ‘Young Me/Now Me‘ where you can submit your own attempts at reenacting your favourite childhood memory and Dear Photograph (below), a blog where you take a photo of an old photo that is perfectly lined up with the original photo’s setting (make sense?). Check it out:

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Are you related? – Genetic Portraits

by stephanlange on February 21, 2012

Ulric Collette, canadian-based artist and photographer, put together photos of his family members and friends and photoshopped them together for his gallery of genetic portraits.

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He calls it Research work on photographic genetic similarities between members of same family.

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There are a lot more here

@maniac13

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YoungBloods ‘Innovation @ Google’

by nikkisulentic on February 17, 2012

A great presentation by Brendan ‘Bob’ Forster last night @ Google with an awesome turn out of about 70 YoungBloods supporters from various agencies across Sydney.

First of all… YoungBloods is a platform for young advertising people to socialise, network and have a say on industry issues. The YoungBloods committee puts on a number of events during the year that anyone can attend. These events range from presentations held by leaders in our industry, trivia nights and industry themed parties.

Interested? Click here to become a YoungBlood or to be informed of these events.

Back to ‘Innovation @ Google’ presentation…

Bob (Brendan Forster), who is a Product Specialist at Google, spoke about Google’s innovation and various initiatives that have made significant difference to consumerism on a global scale.

The most notable of these initiatives would have been the Google Crises Response – a project which involves Google helping to connect people with information and their loved ones in times of disaster. For instance, during Cyclone Yasi and the Australian floods of 2011, Google provided a list of resources and phone numbers to facilitate emergency services, donations, volunteers and help people connect with loved ones.

Bob also explained Google X Lab, which is more or less a secret facility run by Google that works on ‘big ideas for the future’. He also gave examples on how Google has enabled previously unachievable ideas through technology eg The Johnny Cash Project, which allowed fans across the globe to contribute to a global art project which is ultimately a tribute to Johnny Cash. Bob also spoke about how Google has made significant progress in providing powerful consumer insights through search and further more, assisting consumers who want to engage everywhere at any time through mobile.

All in all it was a pretty inspiring presentation and well done to the YoungBloods team for organizing the event!

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Is Pinterest the Next Social Commerce Game Changer?

by Dan Leon Krause on February 15, 2012

Social and search continue to be essential inbound marketing channels. And while Google’s generating a lot of discussion around its new social network, Google+, another website is actually driving more inbound traffic: Pinterest.

Read full article and view infographic…

@danKrause

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Goodbye photobombers

by stephanlange on February 15, 2012

We all know this moment where you are focusing on your friend while taking the perfect picture only to find out later that there is some tourist in the background, some weird looking stranger bombing himself into our perfect shot.

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Now there seems to be a solution on the horizon, Scalado announced a technology called Remove that will make it very easy to remove unwanted photobombers from your holiday shots. Simply select and remove.

Don’t believe it? Check out the video:

So how do they do it? The technology takes a series of photos in quick succession and then pinpoints moving objects in the collection, giving you the option to remove them with a click.

Right now it isn’t commercially available, but I can’t wait to have this on my phone soon.

@maniac13

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Little Fish, Big Pond

by LittleFishBigPond on February 13, 2012

“I wish I could’ve done that when I started”

That is the standard response from most in the office who hear about my graduate program. Nine months of experience rotating through all of Amnesia’s departments, from Account Management to Creative, Strategy to Emerging Technology, and even a short stint with Finance (my apologies to the finance department in advance). Nine months of new and different. Nine months of digital, Amnesia style.

Of course it is an enviable program, and I intend to make the most of it. And whilst it may be all about learning the digital ropes, in a lot of ways it is a chance to show nine months worth of proof – proof that this little fish can swim.

So who am I? I am Dean, a new fish in the pond that is Amnesia Razorfish.
Seinfeld makes me laugh. I conduct limb transplants on gummy bears. I think great food is, well, great. A world map has pride of place on my wall. And I always “find the fun” in any situation.

I am a lover of media, both online and offline. My professional background lies within children’s television at Network Ten, where I worked as a Production Coordinator and freelance Scriptwriter, creating ‘riveting’ work such as this.

For me, it’s time for change and adaptation – from sleepy Brisbane to bustling Sydney, offline to online. I’ll be documenting my time at Amnesia Razorfish with a no holds barred look at agency and digital life. I have a lot to learn and you can read all about it here, or follow me on twitter.

Dean
@deanvowles

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