or in the case of the French bottled water company Contrex a fun ad campaign using a Neon Male Stripper.
This ad was broadcasted in October and it features pink exercise bikes in front of a, what seems to be, historic building in Paris and when some curious ladies start pedalling Neon lights come to life and reveal a male stripper starting to undress.
At the end the girls are told that they just burnt 2000 calories which falls in line with Contrex “My Contrexperience” digital campaign which says that we all would lose more weight if the process was funnier and these ladies definitely look like they had a good time.
Interestingly there are a few rumours online that claim that this is fake as nobody recognizes the building and citizens of Paris claim they never heard of it.
I think it is still a great campaign – tell me what you think in the comments.
We made this hi-res air-graffiti light image using a technique we worked out (here). The images are pretty stunning, especially when you see them in high res. Here’s one for... Read more...
Amnesia Razorfish today announced the launch of Amnesia Connect – a software breakthrough, which allows instant and seamless sharing and transfer of any content such as photos, music or embedded... Read more...
I have a few mates that are DJing and I tell you right now, they would love one of these little screens.
A clear sheet of glass that beams out video... Read more...
A great benefit to frequent flyers and I for one will use this service. No paper, I can check in from the cab on the way to the airport and... Read more...
The new eBay ads have been causing some interesting conversations in the office and on Twitter. We wondered if this is a pre-emptive strike by eBay on Westfield who are... Read more...
Not sure if this a PR effort to promote the Sony Xperia play or the new album of Kasabian, but nevertheless it is a pretty awesome execution and a lot of effort would have gone into it.
2 “users” control real life football players by selecting commands on their Sony handsets that are then send to the players who are wearing ear pieces.
I like how the headband lights up when a player gets selected!
It seems a bit lagging at times, but it is a pretty impressive attempt
The Lexus LFA is the new limited edition supercar that came to Australia just a few month ago and was showcased at the Lexus stand at the Melbourne International Motor show 2011.
George P. Johnson came to us to create an interactive way to showcase the car that you can’t touch.
Straight away a few ideas popped into our heads and after presenting to the client we went with this:
The idea was simple:
We gave out a see through brochure to visitors of the motor show that will generate intrigue and drive them to Lexus stand to see what the completely clear brochure was all about. The brochure then came to life when it was placed on the Microsoft Surface table, launching an app that gave them an interactive way to learn about and experience this amazing $750 000 car without actually touching it.
Lexus was the only stand at the motor show with a Microsoft Surface table and people from all over Australia got to experience the app and were blown away by it. On the app itself you could explore Images of the car, videos of it in action, a time line of its development and a section where you could “drive” a virtual LFA yourself. The competition gave everyone the chance to win a once of a life time experience where 1 lucky winner could drive in the LFA with a professional race driver.
Additionally we incorporated a separate section called “The Extraordinary Way” where Lexus showed off their way of developing cars to show that all the effort and research that went into the LFA is also used in all their other cars.
Check out our video below:
The results speak for themselves:
1502 people took the brochure to the table 4312 unique content views 1487 went to the competition the virtual LFA was driven 1972.6km (that is 1472.6km more than the real LFA at that time)
Amnesia is always happy to support local talent and we are proud to show you a concept from one of our Interns, David Montero
David has been helping us with one of our Kinect internal projects while he was working hard on his own university project called dOh
Ever had a doh! moment?, that moment when the door slams behind you and you slap your forehead realising you left the house without taking the keys with you?
dOh will help you remember your keys, wallet, phone or anything else you could possibly forget.
All you have to do is “tag” your items and when you try to leave your apartment your doorknob will tell you, by flashing a coloured light at you, that you forgot a tagged item.
A really nice idea and I am sure it will help people in the future not to forget their things anymore. It could potentially even tell you that you lost your phone when you come back to your home
we have seen how Nokia wants to bend the future of phones with flexible displays and now Nokias future lab showed us a concept video on how it could all work together.
nanotechnology, with a bendable transparent display and a fully touch sensitive casing are only some of the visions that Nokia cooked up.
Check out the video:
not sure if I agree with all of it, but there are some nice ideas in it.
I have been writing about Microsoft Research quite a bit and lately it seems that they are showing off our future every few days.
Last week was no different and they gave us 3 different projectors that allow you to interact with them through shadows and augmented reality.
3 devices, split up into camera, room and SLAM models, incorporate pico projectors, coaxial IR cameras, inertial measurement units (IMUs) and the company’s Kinect to project augmented visions onto surrounding surfaces. The environmentally aware systems allow for shadow- and touch-based interaction with the CG overlays, offering pinch functionality, icon selection and even painting.
Pretty cool you think? Check out the video
One day we might all have one of those to check out the latest furniture and what they will look like in our home.
We have seen bendable displays in the past from Samsung, LG and Toshiba, but none of them have really put it into a functional prototype.
Now Nokia had their Nokia World in London and Tapani Jokinen, Head of Design at Nokia showed off their bendable phone and how it would react when you bend it different ways.
The user will control this flexible Nokia Kinetic phone by bending, twisting and even squeezing it. Different bends will result in different functions on the phone and he had a good point when he said that it makes it much easier to use in the cold winters in Finland when you are wearing gloves.
Last week it went around all the blogs and I don’t know how many times I watched the video below. If I had a cool $650000 dollars laying around I would buy one myself.
here is the teaser we saw last week
And then the gadget show aired a few days ago in the UK, but unfortunately if you are not in the UK you can’t use their streaming and catch-up services. Luckily they uploaded it to Youtube so if you have a cool 17 1/2 min to spare check out how the best FPS simulator was build
Amnesia Razorfish is a digital marketing agency headquartered in Sydney, Australia. It is the Australian arm of Razorfish, one of the largest digital agencies in the world.
We live and breathe digital and provide a range of services from strategy, media, creative, tech, social media, analytics and more.
