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How to promote a 0 emission car

by stephanlange on March 6, 2012

Simple – you cover it with a bunch of LEDs and make it disappear.

Mercedes Benz wanted to show that their new F-Cell model is good for the environment because it has 0.0 emissions. So they made it invisible.

image

Or at least from one point of view. One side of the new car was covered in LEDs and the other side had a Canon 5D Mark II attached to it so the video shot by the Canon was than shown on the other side making the car disappear.

Check out the video below, it’s pretty awesome

@maniac13

http://www.amnesiarazorfish.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.amnesiarazorfish.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.amnesiarazorfish.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.amnesiarazorfish.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.amnesiarazorfish.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.amnesiarazorfish.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Tagged as: 0 emissions, awesome, f-cell, LEDs, mercedes

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