How do you get people to take the stairs instead of the escalator? Make it “fun”…or in this case a set of piano keys. Not sure I see the tie in with VW, and thefuntheory.com site is still under construction. Nevertheless an interesting advertising piece.
{ 3 comments… read them below or add one }
It’s called sponsored art! That’s why you don’t see any linkage to VW sites or cars – pretty cool though
We saw something like this in Boston at their science museum, last summer.
Great idea!
Like the 2006 Sony Piano Stairs at Tokyo Sony Centre.
Is VW having fun at Sony’s costs?