Update – this campaign has been confirmed as a FAKE (here)
I spotted a tweet (here) from @danteteam a few minutes ago which is the Twitter account for the new game Dante’s Inferno (here). The game is said to be controversial, so I was quite interested when they tweeted an image of people protesting about the game.
Now I can’t quite figure this out. There are also a lot of images on the official Facebook page (here). It’s either a marketing stunt set up for E3 (yes the protestors look a little stereotyped) or a brand being very honest allowing very anti-brand statements to be published freely through social channels. Maybe no news is bad news when promoting a controversial product but I wouldn’t think ‘Electronic Anti-Christ’ would be something EA would actively sponsor.
If this was not a PR stunt then this is the first time I can think of that a brand has shown a negative image of itself using its own social channels.
Update:
Article with most comments saying it’s fake (here)
Article saying it’s all true (here) and (here)
Anyone have any comments/thoughts/witness? Leave a comment!
{ 1 comment… read it below or add one }
I work in PR, and find this form of PR pretty low. Additional thoughts on the same topic in my own blog.
http://galloblog.wordpress.com/2009/06/15/dantes-inferno-2-0