A while ago, we got a brief: a campaign with no media, only social, to support the Aussie Home Loan Guarantee. Along with the brief came a TVC, which depicted a mortgage broker jumping out of a plane, promising $300 to anyone who he couldn’t find a better home loan deal for.
Mid-way into our second brainstorming session, a bit of a ridiculous comment was made: why don’t we throw a real mortgage adviser out of a plane?
It stuck.
Today we launched the Aussie Freefall Challenge, and the star of the show is Duane Brown: a karaoke-loving, soccer-playing, Glenmore Park-dwelling husband and father of two. He’s been with Aussie since 2007 and last year was awarded NSW/ACT’s Mortgage Adviser of the Year. And we get to chuck him out of a plane. Laurel asked us if he was a fake person; we promise, he’s not.
The mechanics of this contest are pretty simple: go to the site, pick your co-ordinates, and on April 6th when Duane straps on his parachute and lands, the person who guessed the closest location wins $3,000. (The next 50 people to guess closer get $300 cash). Bonus codes which boost chances of winning will be posted on Twitter, Facebook, Flickr and YouTube.
Oh, and if you’re interested in giving Duane some pointers, he’s all ears.
