Imagine this: You’re reading through a car magazine when you come to an ad for the new MINI Cabrio. The ad directs you to a URL, and once there, asks you to place your magazine in front of a webcam. Suddenly a 3D model of the new Mini appears on the page, and you are literally holding it in your hands. If you move it closer to the webcam, the Mini gets bigger, if you move it farther away, the Mini gets smaller, and you can twist, turn and rotate the model to look at it from any angle that you’d like. It’s like a miniature showroom in the palm of your hands, and you’re in control.
That’s exactly what Mini has done with their latest series of magazine ads.
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