Today Nine MSN & the Hot 30 Count down launched Heidi, the intuitive robot, who can hold a conversation with a sassy attitude while giving away prizes through enticing people to vote online.
By adding live@hot30.com to your friends list, Heidi will come alive and prompt a conversation. Be offensive or ask personal questions and Heidi will respond with a witty or catty response.
Great campaign concept for its intended online demographic, it will be brilliant to see this campaign evolve and the tactics that Nine MSN & Hot 30 use to keep the momentum going.
