Yesterday the Sun hired billboard trucks to drive round Sydney and London, gloating wildly about the medal tally count, using Lara Bingle’s famous campaign used/banned in the UK “Where the bloody hell are you”.
http://www.thesun.co.uk/sol/homepage/sport/olympics/article1606357.ece
As with many successful viral campaigns, moving and publishing fast with something like this is key. This was a well planned stunt that has leapt into inboxes like crazy. The deliberately provoking message only adds fuel to the fire.
In relation I was amused by one user comment on the BBC site: An Aussie lass married to and Englishman stated (obviously referencing GB medals won in cycling canoeing and sailing), “Yeah, but you won all those medals sitting on your arses.” Hilarious.
{ 2 comments… read them below or add one }
That the Brits were wiping the floor with the Aussies at the ‘sitting down sports’ was something I heard quite early in proceedings and isn’t really THAT funny truth be told. Maybe worth a smirk but you’d be hard pressed to really call it ‘hilarious’.
It’s one of those things, like John Coates’ comment about Britain having very little soap http://www.guardian.co.uk/sport/2008/aug/13/olympics2008.britisholympicteam , that you guys like to characterise as a good old fashioned Aussie wind-up, but if it had been a British comment made about you, you’d go mental. Just ask Leon Pryce, http://www.smh.com.au/news/league/beach-wail-whingeing-winger-bags-australia/2006/11/01/1162339920943.html
Still we had good fun teasing the office Aussie about how well you guys had done each time you on a bronze. Long may it continue.
About bloody time too!