March 21 2008. The first Moonvertising ad to be beamed direct onto the moon with a laser beam is upon us. Well almost. Coke tried to do it in 1999 (it’s true – more here) but were prevented from doing so because apparently the lasers needed were so powerful it would have atomised bypassing aircraft. A minor technical flaw. Undeterred, the people at Rolling Rock now want to have a go…
BREAKING RELATED NEWS 1.4.2008:
www.trustbanners.com
- Advertising banners that do the thinking for you..? (here)
Moonvertising explained:
http://www.moonvertising.com/home.asp
Yes, it’s another Rolling Rock spoof (I wondered if they were inspired by Coke’s failure?). Now I liked the Rolling Rock campaigns online (made by Goodby Silverstein and Partners. Anyone recall the Rolling Rock Ape?). The latest campaign features fake advertising exec Ron Stablehorn back with a plan to put his ads on the moon.
The Moonvertising website suffers from a few usability clangers around the user-gen content and the videos are painstakingly slow to load. However, there are some solid gags in here along with plenty of in-jokes for those in the marketing industry (a pdf of the ‘marketing’ preso available for download). But is the idea a little beyond the average consumer?
It will be interesting to see how this goes online. I love the overall idea of spoofing Moonvertising. So far there’s not a lot of digital noise on this but it got picked up on the BadAstronomy.com forums at least (here).
Surprisingly the Moonvertising video clips are not yet on the official Ron Stablehorn’s YouTube Channel. Hmmm perhaps they lost their login/pwd to their account. Update Mar 21 : Here’s a clip 
STILL UNSURE IF THIS IS REAL OT NOT? View the facts here:
http://amnesiablog.wordpress.com/2008/03/20/moonvertising-is-not-real-read-the-facts-here/
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i hate advertising!
this is pretty fuckin awsome peeps!my friend poopy is write! me too! but this is fuckin awsome! did i mention i am 20 seeking a male and he is gay !!!!!!!!!!!!!!!!!!!!!
hell ya
asshole
WHEN REAL MOONVERTISING BECOMES A REALITY, THAT’S WHEN I BECOME A TERRORIST AND WILL NOT BE DEFEATED IN DESTROYING YOU!
omg. wow. this is kinda stupid. i mean really “moonvertising”??? come on! it’s the moon for crying out loud. leave it alone. i’d really rather see the full moon alone rather than big green printing on it. really ppl. leave it to billboards and stuff.
~*~Courtney~*~
They have no right to contaminate a global resource with light pollution. How dare they tamper with the beauty of the moon. I hope that it’s either a spoof or that if they decide to carry through with it, they’re sued with the full legal force that can be brought upon them and that it brings an end to the company.
The lamentably late Arthur C. Clarke thought of it 50 years ago, as noted by his short story “Watch This Space”. Of course his method came by way of an instrument package tweaked by a paid saboteur before launch, where sodium vapor was volatized and ejected through a nozzle which pushing into the raw sunlight above a partial-phase moon resulted in a bright display of letter associated with “a soft drink that comes in a wasp-waisted bottle.”
The technical acumen for actually doing something would gratify me, but the actual asthetic probably would not. Nevermind the wilderness tribes that still exist in this world would start worshipped the Great Green Sky Horse or read it as a portent of doom and exterminate themselves. The reactions to such a stimulus are simply impossible to predict for an event of this scale, which is the primary social reason the concept will remain light fantasy. Makes for a fun conversation, however…
I liked the idea better when Howard Stern came up with it.
I think its perfect. But my opinion is still you need to think on your comment.
The reactions to such a stimulus are simply impossible to predict for an event of this scale, which is the primary social reason the concept will remain light fantasy
man, I had this idea a long time ago. way before 99 even. i’ve been telling my wife for years that it’s surprising that no one has tried this yet. I think the only way it would be possible if the lasers were shot from some kind of spacecraft or probe orbiting the moon. It would be hard to figure what the atmosphere would do to the lasers. It does refract light coming down. Seems it would refract anything going out.
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