A dramatic increase in traffic has resulted for publishers that have built and deployed widgets on the now-open Facebook platform, according to an analysis of Quantified Publishers* by Quantcast Corporation, an open internet ratings service.
“Just six weeks into Facebook’s open platform initiative, we are seeing striking results,” said Konrad Feldman, cofounder and CEO of Quantcast, which terms the phenomenon “The Facebook Effect.”
With a Facebook App, not only with users be able to interact with your brand it will drive traffic to your website.
VIA Marketing Charts
