Source: The Australian, Aug 3 2006 [LINK]
Old media operators and buyers are heading online to target the growing number of consumers moving from traditional media, to the internet and eventually to online gaming. The launch of the Xbox 360 and PS3 is seen as an important catalyst in kickstarting this new channel. Influential big spending consumers (of the 18 – 34 year old male demographic) are seeing big companies with big money putting R&D and advertising dollars into this new medium.
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